Search Engine Optimisation (SEO)
The object of SEO is easy to explain - it's about optimising your website's pages so that when someone searches on the internet for services you provide, your chances of being found are increased.
It's also about doing things "off-site" that will improve your search engine rankings and exposure, such as links into your site from trusted sources such as social media, forums, blogs etc.
The reality is that unless your business or organisation is very unique in the services that are offered, you have your work cut out if you want to feature on the first page of Google. There are many ways to improve your search engine ranking, from employing simple SEO techniques to Pay-Per-Click (PPC) campaigns and online marketing through many different mediums.
At SONA we concentrate on what we see as the basics of SEO rather than trying to take shortcuts to search engine "fame". Once the basics are in place we can advise on other more diverse routes to improving your search engine position.
To find out more about how we can help you optimise and promote your site, please get in touch for a no obligation chat.